Local food leads to local gains

Everywhere I go across Australia people can’t stop telling me how much they loved their trip to Tasmania, how beautiful our state is and how delicious our food and beverages are.

While we should all be proud of our outstanding producers, a couple of important reasons to support local food get lost in all the enthusiasm about the highest end products.


We locals know most Tasmanian produce is sold interstate or overseas – that’s why it’s often hard to find locally grown fruit, vegetables and meat in the supermarkets.

It’s why we flock to farmer’s markets when they are on.

Tasmanian produce is often shipped interstate before it eventually makes its way back to our supermarkets, reducing freshness, increasing prices, and costing us jobs. We don’t always know if it’s even come from Tasmania.

There is strong evidence that producing and selling food locally creates jobs as well as helping people access affordable, healthy food.

The US Agriculture Department found that fruit and vegetable farms selling locally employed 13 people for every $1 million of sales, compared to just three staff for farms selling nationally and internationally.

apple pressing

In the UK, local paddock-to-plate food production creates three times the number of jobs than national and international companies do.

The Australian experience is no different. A study of a south-east Melbourne region of 331,000 households found that supplying all food locally would be worth $3.7 billion.

By building a strong local food economy, Tasmania can create secure jobs supplying quality produce to our communities and we can build stronger community relationships between the people who produce our food and we who eat it.

March dump 061

We also know that local produce is a draw card for our hospitality and tourism businesses, further increasing the benefit of local food production for local consumption.

A greater concentration on local markets will benefit food producers over the long term as they dodge the vagaries of international commodity prices and changing value of the Australian dollar.

One vital reason to support local food for local people is that it improves our ability to tackle diet-related illnesses.

We can’t hope to get Tasmanians eating healthier food if we don’t grow for local sales but concentrate almost exclusively on exports.


Farmers growing a variety of healthy fruit and vegetables on our doorstep and providing that food at a reasonable cost is just what we need to help combat diabetes and heart disease and give our children the best possible start in life.

A University of Tasmania study has found that consumers pay up to 40% more for a healthy diet and access to healthy food is uneven across the state, with only 5% of fruit and vegetable retailers located in low-income areas.

It’s mind boggling to think that up to 40% of vegetables grown in Tasmania are ploughed into the ground or fed to livestock while we have communities crying out for affordable, healthy food.

This is why we should support farmers to meet local demand and sell locally through markets, food co-operatives and local grocers. We can also help match small businesses with equipment they need to add value to their produce through bottling, pickling, drying and more.

But we will need a shift in government thinking for this to work.

Most other developed countries recognise the need to support and nurture local food economies but Australia seems stuck in the mentality that the only good market is an export market.

Tasmania is well placed to embrace a local food economy. We have the land, producers and ability. We also love our own locally grown food and want to support the people who produce it.

What we need now is the will for this shift. If we can make the move we can create jobs, greater certainty for food businesses and access to healthy, quality produce for all Tasmanians.

Farmers Markets

Farmers Markets

2 thoughts on “Local food leads to local gains

  1. Christine, I couldn’t agree more with you. Have you been to the thriving local markets held every Saturday and Sunday in Canbera? I used to go to the one on the Southside when it was just a few growers with apples and potatoes and have watched it grow in a relatively short time to something rivalling Ben Hur. Is there any way of encouraging the structure they use here in Tasmania? It seems to me this sort of thing has to grow from the ground up, government can’t or won’t do it although I believe our local government did withstand pressure from the major supermarkets to shut the Southside market down because the zoning for the area they were using was not what you needed to sell food. Cheers and good luck. Anne

  2. Christine, I saw the Four Corners program last night. It is appaulling what is happening to migrant workers and I am not sure I will ever buy fruit and veg from supermarkets again. We need our local farmers markets to thrive so I totally agree with you.

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